The Virtual Round Table – “QNeST PLUS – Round Table on Sustainable Tourism and Cultural Routes in the Ionian and Adriatic Regions” was held on 11 May 2022.
The Round Table introduces the concept of cultural routes and itineraries, understood as an innovative tool with which to promote quality sustainable tourism in certain regions of the Adriatic-Ionian area, specifically in Croatia, Greece, Italy, Montenegro and Slovenia. These regions were chosen by the partners of the Quality Network For Sustainable Tourism (QNeST) project, financed as part of the EU’s Adrion program (Priority Axis n. 2 “Sustainable Region”, Axis II SO 2.1 “Promoting the sustainable valorisation and preservation of natural and cultural assets as growth assets in the Adriatic-Ionian area “), which is designed to develop an innovative approach to sustainable tourism on the part of stakeholders active in the fields of culture, nature, the Mediterranean diet (especially wine and olive oil ) and accessibility, on whom the QNeST quality brand was conferred in the course of the project.
Project partners, local institutions, stakeholders and the general public participated in the event, as well as a large number of speakers. The event was animated by Professor Anna Trono and the Project Manager Gabriella Trombino.
During the meeting, cultural routes, their importance and their recognition at European level were discussed. We tried to understand the best approach to carry out the work done during the “QNeST” project with the help of industry experts. Some institutions and some stakeholders have been given the floor to understand their point of view on these issues.
In conclusion, it was interesting to understand how important the “routes” tool is in order to address important issues such as sustainability, union and sharing between peoples and the importance of enhancing culture.
